Project Title : Viral Marketing by Digital Channel
By : Supawan Chompoohom, Dr.Nantira Pookaw
Advisor : Dr.Nantira Pookaw
Degree : Bechelor of Arts in Tourism Studies
Major : Tourism Studies
Faculty : Liberal Arts
Semester / Academic year : 2 /2016
Abstract
Sun Smile Holidays and Travel Co., Ltd. is the leading and well known Tour Operator focusing on outbound travel. The company is awarded by Tourism Authority of Thailand as tour operator that provides many types of tour services such as group tour, incentive tour, private tour, company and government, as well as oversea and educational trip.
There are many services available for travelers such as reservation for air tickets, hotel and accommodation, travel package, land operator services. For the past 15 years, the company has been focusing on providing good quality of service value with ultimate experiences for outbound destinations such as Japan, Korea China, Hong Kong, Taiwan, Europe, Russia, America, Vietnam, and Myanmar. The company also has strong partnership with the major airlines such as Thai Airways, Air Asia, JAL, ANA, Korean Air, United Airlines, Eva, China Airlines, China Eastern, KLM, Lufthansa, Qartar and Emirates. Sun Smiles provides worldwide airlines reservation system such as Amadeus, Galileo, and Abacus which guarantees quick and correct flight confirmation for all travelers and this can generate 100% of customer satisfaction.
In order to promote greater effective reputation for increasing overall sales volume, this project has been initiated. This project is to support and extend company’s marketing strategy via on-line and digital media which is expected to increase market awareness and perception towards the brand by using less promotional cost. The VDO clip has been created in order to share via social media in a form of viral marketing.
The result of this project (Viral Marketing) shows that the viral marketing via social media such as facebook and youtube can effectively increase brand awareness towards positive image and boost sales volume for the company. This is because the VDO has been massively shared by internet and facebook users. This stimulates new travel demand and eventually encourages more customers to join Sun Smiles Travel.