The Influencing Factors of Internationalization Strategy of Ideal New Energy Vehicle Brand

Abstract

This study aimed to provide valuable strategic insights to help companies optimize internationalization strategy, improve market adaptability, increase decision-making efficiency, promote long-term development, and enhance competitive advantage through an in-depth analysis of the factors influencing internationalization strategy of Ideal New Energy Vehicle Brand. This study examined the influence of four factors, namely resource integration capability, international marketing capability, market competitiveness, and brand image, on the internationalization strategy of Ideal New Energy Vehicle Brand.

This study adopted a quantitative research method. A total of 400 questionnaires were distributed, among which 311 questionnaires were valid, with a validity rate of 77.75%. This study found that resource integration capability, international marketing capability, market competitiveness, and brand image had a positive effect on the internationalization strategy of Ideal New Energy Vehicle Brand. Based on the findings, the following suggestions are put forward: (1) enhancing resource integration capabilities; (2) optimizing international marketing capabilities; (3) enhancing market competitiveness; (4) shaping an international brand image.

Keywords: internationalization strategy, Ideal New Energy Brand, influencing factors

6317195510, , Wu Yuntao, Advisor: ดร.จิดาภา ชลธารรัตนพงศ์ – Dr. Jidapa Chollathanrattanapong, สารนิพนธ์ (Independent Study), The Influencing Factors of Internationalization Strategy of Ideal New Energy Vehicle Brand, นำเสนอในที่ประชุมวิชาการ (Conference), The 14th National and International Academic Conference, Online Conference, ปริญญาโท (Master’s Degree), บัณฑิตวิทยาลัย (Graduate School), Master of Business Administration, International Business Management, Siam University, Bangkok, Thailand – มหาวิทยาลัยสยาม กรุงเทพมหานคร ประเทศไทย