The Factors Influencing the Implementation of Green Credit in China Merchants Bank: A Case Study of Beijing Haidian Sub-branch

Abstract

The effective implementation of green credit policies by banks is crucial for ensuring the development of green finance. Government authorities continue to regard green credit policies as an effective measure for advancing green finance, encouraging commercial banks to actively implement these policies. China Merchants Bank (CMB) is actively pursuing sustainable development through green credit initiatives. However, several constraints currently hinder the full development of CMB’s green credit business. This study aimed to conduct an in-depth analysis of the factors influencing its green credit performance, identify existing challenges, and propose enhancement strategies to improve operational effectiveness. The research objectives were specifically manifested in the following dimensions: 1) To examine the impact of government policy orientation on China Merchants Bank’s green credit implementation; 2) To examine the impact of bank management mechanism on China Merchants Bank’s green credit implementation; 3) To examine the impact of corporate green development on China Merchants Bank’s green credit implementation; and 4) To examine the impact of financial environment on China Merchants Bank’s green credit implementation.
This study adopted a quantitative methodology featuring a specially designed structured questionnaire survey. This study adopted a completely anonymous format, distributing questionnaires via the “Wenjuanxing” online survey platform. A total of 187 responses were collected. After excluding unreliable submissions, 180 valid questionnaires remained, yielding an effective response rate of 96.3%. The regression analysis indicated the statistically significant impact of all four key factors on green credit implementation.

Based on the data analysis results, this study proposed the following measures to facilitate the implementation of green credit: accelerating the construction of legal framework for green credit, establishing an effective information – sharing mechanism and enhancing the green credit incentive framework

Keywords: green credit, government policy orientation, bank management mechanism, corporate green development, financial environment, China Merchants Bank

6617195720 Wu Zifeng, 2568 (2025). Advisor: Dr. Ma Yu, สารนิพนธ์ (Independent Study), The Factors Influencing the Implementation of Green Credit in China Merchants Bank: A Case Study of Beijing Haidian Sub-branch, นำเสนอในที่ประชุมวิชาการ (Conference), The 18th National and International Academic Conference 2025, ปริญญาโท (Master’s Degree), บัณฑิตวิทยาลัย (Graduate School), Master of Business Administration, Finance and Accounting, Siam University, Bangkok, Thailand – มหาวิทยาลัยสยาม กรุงเทพมหานคร ประเทศไทย