The Influencing Factors of Flipped Classroom Participation of Marketing Students at Hubei Province First Secondary Vocational School

Abstract

Based on a review of relevant literature on students’ classroom participation, this study delves into the influencing factors of classroom participation, analyzes the relationships between these factors and students’ classroom participation, and offers targeted improvement suggestions to provide practical references and theoretical support for the modernization of secondary vocational education. This study explores the impact of five factors including classroom questioning, group discussions, pre-class preparation, note-taking during class, and learning interest, on flipped classroom participation of marketing students at Hubei Province First Secondary Vocational School.
This study employed a quantitative research methodology. A total of 351 questionnaires were distributed, with 327 valid responses received, yielding a response rate of 93.2%. The findings reveal that classroom questioning, group discussions, pre-class preparation, note-taking during class, and learning interest significantly enhance flipped classroom participation of marketing students at Hubei Province First Secondary Vocational School. Based on the findings, the following recommendations are proposed: (1) Enhancing effective questioning by teachers in flipped classrooms, (2) Strengthening the group discussion learning model, (3) Enhancing students’ pre-class self-learning abilities, (4) Strengthening students’ secondary processing and review of note-taking during class, (5) Enhancing students’ learning interest in course content.

Keywords: flipped classrooms, classroom participation, secondary vocational education, marketing students

6417195815 Xiang Meifang, 2568 (2025). Advisor: ดร.จิดาภา ชลธารรัตนพงศ์ – Dr. Jidapa Chollathanrattanapong, สารนิพนธ์ (Independent Study), The Influencing Factors of Flipped Classroom Participation of Marketing Students at Hubei Province First Secondary Vocational School, นำเสนอในที่ประชุมวิชาการ (Conference), The 18th National and International Academic Conference 2025, ปริญญาโท (Master’s Degree), บัณฑิตวิทยาลัย (Graduate School), Master of Business Administration, International Business Management, Siam University, Bangkok, Thailand – มหาวิทยาลัยสยาม กรุงเทพมหานคร ประเทศไทย