Title: The Factors Influencing Customer Satisfaction with Stereo Parking Systems－A Case Study of Shanghai
Author: Xue Rongwei
Advisor: ดร.จิดาภา ชลธารรัตนพงศ์ – Dr. Jidapa Chollathanrattanapong
Degree: Master of Business Administration
Major: International Business Management
Faculty: บัณฑิตวิทยาลัย (Graduate School)
Academic year: 2567 (2024)
Published: The 8th STIU International Conference “TechVision Leadership: Fostering Social Sustainability” July 4-5 2024 (pp.532-543) Proceedings PDF
Abstract
The design and development of stereo parking systems involve a comprehensive set of functional requirements, manufacturing processes, user operational comfort, and environmental friendliness. However, the current market of stereo parking systems primarily focuses on product-centered design and functional achievement, without adequately considering and meeting user needs. The design philosophy lags behind the demands of contemporary development.
The objectives of this study are: 1) To explore the key factors affecting the use of stereo parking systems; 2) To examine the impact of the basic attributes of the product, customer expectation attributes, and product attractiveness attributes on customer satisfaction with the product. This study selected the stereo parking systems in Shanghai, China, as the case study area and collected user data through a questionnaire survey, with a sample size of 400. Quantitative research methods were used to analyze the data.
The research results indicate: 1) Customer satisfaction with stereo parking systems is influenced by the basic attributes of the product, customer expectation attributes, and product attractiveness attributes; 2) The three factors of product basic attributes, customer expectation attributes, and product attractiveness attributes have a significant positive impact on customer satisfaction with stereo parking systems.
Studying customer satisfaction with stereo parking systems has practical value in shifting the design philosophy from product-centered to user-centered. This means that, in addition to considering the basic functional elements of stereo parking systems, it is essential to research how to fully meet the needs of user groups and comprehensively design and develop stereo parking systems.
Keywords: stereo parking systems, customer satisfaction, influencing factors
The Factors Influencing Customer Satisfaction with Stereo Parking Systems－A Case Study of Shanghai /
6617195015 Xue Rongwei 2567 (2024) The Factors Influencing Customer Satisfaction with Stereo Parking Systems－A Case Study of Shanghai สารนิพนธ์ (Independent Study), Advisor: ดร.จิดาภา ชลธารรัตนพงศ์ – Dr. Jidapa Chollathanrattanapong, ปริญญาโท (Master’s Degree), บัณฑิตวิทยาลัย (Graduate School), Master of Business Administration, International Business Management, Bangkok: Siam University