| Title: | A Study of the Influence of Perceived Social Support on Life Satisfaction of Online-Platform Couriers |
| Author: | Yu Yishuang |
| Advisor: | Assoc. Prof. Dr. Qiu Chao |
| Degree: | Master of Business Administration |
| Major: | International Business Management |
| Faculty: | บัณฑิตวิทยาลัย (Graduate School) |
| Academic year: | 2568 (2025) |
| Published: | นำเสนอในที่ประชุมวิชาการ (Conference) The 18th National and International Academic Conference “Sustainable Horizon: Transforming Ideas into Impact” 6-7 August 2025 (pp.779-789) Click PDF |
Abstract
In the context of China’s rapidly expanding gig economy, online-platform couriers face mounting psychological and occupational pressures that may affect their overall well-being. This study investigated the influence of perceived social support on life satisfaction of couriers, and examined the mediating role of self-efficacy and the moderating role of professional identity. This study adopted a quantitative research design and used survey questionnaires collected from 372 couriers in Chengdu through both online and offline channels. Validated measurement scales were used, and data analysis was conducted using SPSS and AMOS. The results reveal that perceived social support has a significant positive effect on life satisfaction, both directly and indirectly
through self-efficacy. Moreover, professional identity moderates the relationship between perceived social support and life satisfaction, amplifying the positive effect.
These findings provide empirical support for psychological frameworks of well-being in gig work and offer practical recommendations for improving courier welfare through targeted interventions.
Keywords: online-platform couriers, self-efficacy, professional identity, social support, life satisfaction
6217195406 Yu Yishuang, 2568 (2025). Advisor: Assoc. Prof. Dr. Qiu Chao, สารนิพนธ์ (Independent Study), A Study of the Influence of Perceived Social Support on Life Satisfaction of Online-Platform Couriers, นำเสนอในที่ประชุมวิชาการ (Conference), The 18th National and International Academic Conference 2025, ปริญญาโท (Master’s Degree), บัณฑิตวิทยาลัย (Graduate School), Master of Business Administration, International Business Management, Siam University, Bangkok, Thailand – มหาวิทยาลัยสยาม กรุงเทพมหานคร ประเทศไทย