July 2, 2026
| Title: | An Analysis of Digital Marketing Practices at Pathao Nepal |
| Author: | Rahish Awale |
| Advisor: | ผศ. ดร.มารุจ ลิมปะวัฒนะ – Asst. Prof. Maruj Limpawattana, Ph.D. |
| Degree: | Bachelor of Business Administration Program in Marketing (International Program) |
| Major: | B.B.A. Marketing (International Program) |
| Faculty: | Business Administration |
| Semester/Year: | 2/2568 (2025) |
Abstract
This report, titled “An Analysis of Digital Marketing Practices at Pathao Nepal,” summarizes my four-month cooperative education experience as a Digital Marketing cooperative education at Pathao Nepal. The cooperative education provided an opportunity to bridge academic knowledge with practical exposure in the field of digital marketing, social media management, and customer engagement strategies. During the cooperative education period, I was involved in running digital advertisements, managing and monitoring advertising budgets, preparing weekly and monthly reports on social media impressions and interactions, and supporting lead generation campaigns for Pathao Parcel. I also assisted in content creation activities, including capturing customer and rider testimonial videos, coordinating with the design team for content development, and uploading digital content across social media platforms. The report highlights the practical learning experiences, workplace collaboration, and challenges encountered during the cooperative education, including managing campaign performance, maintaining coordination across teams, and analyzing digital engagement metrics. Overall, this cooperative education enhanced my practical understanding of digital marketing operations, teamwork, communication, analytical reporting, and professional workplace behavior while providing valuable industry exposure in Nepal’s growing digital service sector.
Keywords: Digital Marketing, Social Media Management, Lead Generation
6508040038 Rahish Awale, 2568 (2025), ผศ. ดร.มารุจ ลิมปะวัฒนะ – Asst. Prof. Maruj Limpawattana, Ph.D., บธ.บ. การตลาด (หลักสูตรนานาชาติ) – B.B.A. Marketing (International Program), โครงงานสหกิจศึกษา (Co-op), บธ.บ. การตลาด (หลักสูตรนานาชาติ) – B.B.A. Marketing (International Program), Siam University, Bangkok, Thailand – มหาวิทยาลัยสยาม กรุงเทพมหานคร ประเทศไทย