June 19, 2026
| Title: | Bridging Craftsmanship and Commerce: Strengthening Operations and International B2B Marketing at Narayani Rug |
| Author: | Tejash Baranwal |
| Advisor: | Mr. Ashutosh Mishra |
| Degree: | บริหารธุรกิจบัณฑิต สาขาวิชาการตลาด (หลักสูตรนานาชาติ) – Bachelor of Business Administration Program in Marketing (International Program) |
| Major: | บธ.บ. การตลาด (หลักสูตรนานาชาติ) – B.B.A. Marketing (International Program) |
| Faculty: | บริหารธุรกิจ (Business Administration) |
| Semester/Year: | 2/2568 (2025) |
Abstract
This cooperative education report titled “Bridging Craftsmanship and Commerce: Operations and Marketing at Narayani Rug” documents my experiential learning as an Operations and Marketing Intern at Narayani Rug, a Kathmandu-based manufacturer and exporter of premiumhandmade interior textiles. The internship was undertaken as part of my cooperative education program under the Faculty of Business Administration at Siam University, with the primary aim of bridging academic learning with real-world industry exposure in the fields of operations management, supply chain coordination, and international marketing. Narayani Rug, founded in 2022 and headquartered in Mulpani-Kageshwori Manohara, Kathmandu, Nepal, specializes in the production and export of handcrafted interior textiles including rugs, fabric, and cushions. The company operates through seven dedicated manufacturing hubs and three supporting facilitation hubs, employing approximately eighteen in- house professionals. Its products are exclusively exported to high-value international markets across Europe, the United Kingdom, and the United States of America, targeting premium interior design brands, trade buyers, and luxury lifestyle retailers. Over the course of my sixteen-week internship, spanning from January 25 to May 14, I worked under the direct supervision of Mr. Anand Bhandari, Owner and Operations Manager of Narayani Rug. My responsibilities were broad and hands-on in nature, encompassing supply chain audits, quality control assistance, inventory management support, logistics optimization, B2B outreach to international designers and trade buyers, content creation, and digital marketing initiatives. These responsibilities gave me comprehensive exposure to how a small but globally oriented handmade textile company manages its end-to-end operations while simultaneously building its presence in competitive international markets. Throughout the internship, I identified several operational and marketing challenges faced by the company, including limited digital infrastructure for inventory tracking, the complexities of maintaining consistent quality across multiple manufacturing hubs, communication gaps in coordinating between production and export processes, and the challenges of building brand credibility in highly competitive Western markets. To address these, I have proposed a series of recommendations including the adoption of digital operations management tools, a structured quality assurance framework, a systematic B2B outreach strategy, and investment in brand storytelling focused on the ethical and artisanal identity of Narayani Rug’s products. This internship proved to be a deeply enriching professional experience that allowed me to apply academic knowledge from my marketing and business administration coursework to real operational and commercial challenges. It strengthened my analytical, communication, and strategic thinking skills while giving me a nuanced understanding of the handmade textile industry, export-oriented business models, and the intersection of craft, culture, and commerce. The experience has significantly reinforced my interest in pursuing a career at the intersection of international marketing and sustainable business operations
Keywords: Operations Management, Supply Chain, B2B Marketing, International Export, Handmade Textiles, Interior Design, Quality Control, Digital Marketing.