| Title: | Building Operational Excellence at Life Care Distribution Pvt. Ltd |
| Author: | Mr. Ketan Goel |
| Advisor: | รศ. ดร.กาญจนา มหัทธนทวี – Assoc. Prof. Dr. Kanjana Mahattanatawee |
| Degree: | บริหารธุรกิจบัณฑิต สาขาวิชาการตลาด (หลักสูตรนานาชาติ) – Bachelor of Business Administration Program in Marketing (International Program) |
| Major: | บธ.บ. การตลาด (หลักสูตรนานาชาติ) – B.B.A. Marketing (International Program) |
| Faculty: | บริหารธุรกิจ (Business Administration) |
| Semester/Academic year: | 2/2567 (2024) |
Abstract
The report entitled “Building Operational Excellence at Life Care Distribution Pvt. Ltd.” focuses on the practical application of theoretical knowledge gained through academic study in a real-world corporate setting. This cooperative education report presents a detailed account of my three-month internship experience at Life Care Distributors Pvt. Ltd., a subsidiary of Vishal Group, working as an Assistant Manager in the Sales and Marketing Department.
The primary objectives of this internship were: (1) To apply academic knowledge in a professional environment, (2) To gain industry-specific experience in the FMCG distribution sector, and (3) To develop and enhance core competencies such as communication, data management, and strategic thinking. My key responsibilities included assisting the sales and marketing heads for brands such as Unilever International (Unilever Nepal Limited, 2024; Unilever, n.d.; Post Report, 2023), Hamdard Foods India, and Jockey (Jockey Nepal, n.d.), managing software-based SKU updates, conducting client visits to supermarket chains like Bhat-Bhateni and SalesBerry, and supporting accounting and promotional planning activities.
This report outlines the tasks completed, challenges encountered, and solutions implemented throughout the internship period. The opportunity to work in a structured corporate environment has improved my organizational skills, strengthened my technical proficiency, and provided me with a deeper understanding of the dynamics of FMCG marketing and distribution. These skills have contributed to my personal growth and prepared me for future professional challenges.
Keywords: FMCG, sales channel ,branding
รศ. ดร.กาญจนา มหัทธนทวี – Assoc. Prof. Dr. Kanjana Mahattanatawee, บธ.บ. การตลาด (หลักสูตรนานาชาติ) – B.B.A. Marketing (International Program), บริหารธุรกิจ (Business Administration), บริหารธุรกิจบัณฑิต สาขาวิชาการตลาด (หลักสูตรนานาชาติ) – Bachelor of Business Administration Program in Marketing (International Program), 2/2567 (2024)