Concepts to Campaigns: Cooperative Education Journey at Foodmandu

Abstract

This cooperative education project was conducted from January 20, 2025, to May 14, 2025, over 16 weeks, under the Marketing Department of Foodmandu, Nepal’s leading online food delivery service. The cooperative education primarily focused on content creation and digital marketing activities aimed at enhancing engagement with Gen Z consumers. The main objectives of this cooperative education were: (1) To understand customer’s evolving needs through social media, (2) To develop skills in creating and publishing engaging content, (3) To understand the importance of brand consistency in content creation, and (4) To gain insights into how social media marketing drives customer acquisition, engagement, and retention in the food delivery sector. As a Content Creator co-op student, the core responsibilities included developing trend-based video content, supporting campaign execution, and analyzing performance metrics. The cooperative education offered practical exposure to content strategy, creative storytelling, and digital branding. Challenges such as creative blocks, tight approval processes, and equipment limitations were addressed through structured problem-solving and team collaboration. Overall, the cooperative education served as a valuable bridge between academic learning and real-world marketing practices.

Keywords: Content Creation, Social Media, Gen Z Engagement

ผศ. ดร.มารุจ ลิมปะวัฒนะ – Asst. Prof. Maruj Limpawattana, Ph.D., บธ.บ. การตลาด (หลักสูตรนานาชาติ) – B.B.A. Marketing (International Program), บริหารธุรกิจ (Business Administration), บริหารธุรกิจบัณฑิต สาขาวิชาการตลาด (หลักสูตรนานาชาติ) – Bachelor of Business Administration Program in Marketing (International Program), 2/2567 (2024)