| Project Title: | Creating ideas and Marketing activities as an Intern in M & S |
| Author: | Bhushan K.C |
| Advisor: | Dr. Chanatip Suksai |
| Degree: | Bachelor of Business Administration (International Program) |
| Major: | Marketing |
| Faculty: | Business Administration |
| Semester / Academic year: | 2/2019 |
Citation
K.C., Bhushan. (2019). Creating ideas and marketing activities as an intern in M & S. (Cooperative Education). Bangkok: Siam University.
Abstract
Movers and Shakers is a corporate group of companies that includes a portfolio of Small-to-Medium Enterprises (SMEs) that co-exist under the MNS brand, forming an ecosystem of technology-enabled companies and entrepreneurs. Currently it has five brands under its product portfolio with the product width open to expansion. I, Bhushan K.C, carried out my coop tenure in VMAG, one of the brands under the umbrella of M&S. M&S an online television network that creates original content, catered to Nepali‟s growing rate of internet consumption and hunger for high quality, visual content. It plans to do so by introducing more innovative ideas and products into the market by either using internal resources or collaborating with other like-minded companies. The company communicates with customer and prospects through „new media‟ and hence, is up-to-date with the latest trends and happenings in the industry it is in. In this report, the audience will be exposed to the how my coop tenure was carried out in the company that provided me with an opportunity to learn as a marketing intern and engage in back-end responsibilities of the marketing department.
Keywords: Brand, Marketing Management, Content.
Creating ideas and Marketing activities as an Intern in M & S
Faculty of Business Administration, Siam University, Bangkok, Thailand