Creative Marketing Innovation through AI-Driven Visual Content and Video Production at Digital Focus Thailand

Abstract

This Cooperative Education Report titled “Creative Marketing Innovation through AI-Driven Visual Content and Video Production at Digital Focus Thailand” captures an ongoing journey of learning, creativity, and skill development within a real-world tech-focused marketing environment. As a marketing intern at Digital Focus Thailand, a leading company in smart security and AI-IoT solutions. I have been immersed in content creation processes that combine both traditional and AI-driven approaches. My role involves a range of tasks including manual video editing, AI-generated video and photo content creation, graphic design, and digital content planning. Under the guidance of the Marketing Department, I contribute to producing promotional materials that align with the company’s branding and strategic communication goals. I have gained hands-on experience using platforms such as CapCut, Canva, and various AI tools, while also building competence in prompt generation, a crucial skill for directing AI outputs effectively. This report elaborates on my responsibilities, creative processes, tools used, and how these experiences are shaping my understanding of marketing within a technology-driven organization. It reflects on both technical growth and the challenges of adapting to new tools and workflows in a fast-paced digital environment. Key objectives of the internship were: ● To apply theoretical knowledge in real-world marketing and digital media environments. ● To develop practical skills in content creation, including video editing, graphic design, and AI-generated media. ● To explore the use of AI tools in enhancing efficiency and creativity within marketing workflows. ● To gain experience with platforms such as CapCut, Canva, and other AI-based content generation tools. ● To build skills in prompt generation to effectively guide AI in producing brand-aligned visuals. ● To contribute to brand visibility and engagement through innovative digital marketing strategies. ● To grow personally and professionally through teamwork, communication, and continuous learning in a tech-oriented work environment. This report shares not only the technical and creative aspects of the internship but also the personal journey of adapting, evolving, and contributing meaningfully within the innovative environment of Digital Focus Thailand

Keywords: Marketing, Digital Marketing, AI Content Creation, Video Editing, Digital Media, Prompt Generation, Graphic Design, CapCut, Canva

Mr. Ashutosh Mishra, บธ.บ. การตลาด (หลักสูตรนานาชาติ) – B.B.A. Marketing (International Program), บริหารธุรกิจ (Business Administration), บริหารธุรกิจบัณฑิต สาขาวิชาการตลาด (หลักสูตรนานาชาติ) – Bachelor of Business Administration Program in Marketing (International Program), 3/2567 (2024)