Curriculum Reform of “Basic Color “In Advertising Design In Quanzhou College of Technology Under The”Flipped Classroom” Mode

Abstract

In the context of the transformation of higher vocational education in China, the traditional teaching methods of advertising design majors are no longer able to meet the professional needs of the new era. Especially in basic courses such as design sketches and basic colors, students are influenced by information technology, and traditional teaching and copying are clearly disconnected from the core courses of the profession. This study aims to analyze the classroom reform effects of traditional classrooms and “”flipped classrooms””, To achieve the following three research objectives: 1) To reform the classroom teaching mode and improve the utilization of class hours; 2) To optimize the structure of classroom teaching and improve the effectiveness of classroom teaching; 3) To promote students’ learning enthusiasm and initiative, and improve their ability to apply color knowledge.

The research of this paper adopted the literature research method and questionnaire survey method to deeply explore the basic color course reform of advertising design major in Quanzhou college of technology, Fujian Province. Based on the characteristics of students majoring in advertising design in current vocational education, combined with the requirements of basic color courses and the classroom model of flipped classrooms, effective integration is carried out. The research results found that: Firstly, the flipped classroom reform not only improves the utilization rate of class hours, but also positively solves students’ application problems in the classroom, greatly improving students’ learning effectiveness, improving the difficulties encountered in basic course teaching, thereby improving teaching quality and mobilizing students’ learning enthusiasm. Secondly, students can freely use their after-school time to repeatedly learn theoretical knowledge, The practical application ability has been greatly improved. It is hoped that this study can provide a reference basis for the reform of other basic courses in the advertising design major.

Keywords: higher vocational education, basic color, flipped classroom

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Master of Business Administration (International Program), Siam University, Bangkok, Thailand