| Title: | Empowering Beauty and Wellness through Digital Marketing at Foreveryng |
| Author: | Rakshya Karmacharya |
| Advisor: | รศ. ดร.กาญจนา มหัทธนทวี – Assoc. Prof. Dr. Kanjana Mahattanatawee |
| Degree: | Bachelor of Business Administration Program in Marketing (International Program) |
| Major: | B.B.A. Marketing (International Program) |
| Faculty: | Business Administration |
| Semester/Academic year: | 3/2567 (2024) |
Abstract
This report presents a detailed account of my 16-week internship at Foreveryng, Nepal’s leading beauty and wellness e-commerce platform. As a Marketing Intern, I worked across multiple areas of digital marketing, including influencer outreach, social media content ideation, content writing, campaign assistance, and competitor analysis. My role involved supporting the marketing team in developing engaging digital communication, coordinating influencer collaborations, and contributing to the brand’s online presence. The internship provided an opportunity to apply theoretical concepts from marketing, consumer behavior, and digital communication to real industry challenges. Throughout the program, I gained practical insights into the operations of the beauty e-commerce sector in Nepal, the dynamics of influencer-driven marketing, and the strategic importance of content-led branding. This experience strengthened my skills in marketing communication, digital strategy, and team collaboration, preparing me for future roles in the fields of digital marketing and brand management.
Keywords: digital marketing, influencer outreach, content creation, e-commerce branding, consumer engagement
รศ. ดร.กาญจนา มหัทธนทวี – Assoc. Prof. Dr. Kanjana Mahattanatawee, บธ.บ. การตลาด (หลักสูตรนานาชาติ) – B.B.A. Marketing (International Program), บริหารธุรกิจ (Business Administration), บริหารธุรกิจบัณฑิต สาขาวิชาการตลาด (หลักสูตรนานาชาติ) – Bachelor of Business Administration Program in Marketing (International Program), 3/2567 (2024)