July 11, 2026
| Title: | Enhancing Brand Visibility and Distribution Efficiency in the Pet Care Industry |
| Author: | Manan Aggarwal |
| Advisor: | รศ. ดร.กาญจนา มหัทธนทวี – Assoc. Prof. Dr. Kanjana Mahattanatawee |
| Degree: | Bachelor of Business Administration Program in Marketing (International Program) |
| Major: | B.B.A. Marketing (International Program) |
| Faculty: | Business Administration |
| Semester/Year: | 2/2568 (2025) |
Abstract
This report presents my internship experience at G.D. International Pvt. Ltd. from 20 January 2025 to 31 May 2025 in the Marketing Department. The company operates in various sectors, including pet products, food packaging (D’lite), and cosmetics. My internship primarily focused on the pet care division, where I worked with international brands such as Royal Canin, Bonacibo, Bearing, and JerHigh. My responsibilities included managing the Instagram page “mypets.np,” creating promotional content, running digital marketing campaigns, supporting sales activities, and educating customers about pet nutrition. Through interactions with customers, retailers, and distributors, I gained practical knowledge of marketing, brand management, customer relationship management, and distribution operations.This internship provided valuable exposure to real-world business practices and helped me develop professional skills in digital marketing, communication, sales, and consumer behavior analysis.
Keywords: Pet Care Industry, Digital Marketing, Social Media Marketing, Brand Management, Customer Relationship Management, Distribution Management
6508040033 Manan Aggarwal, 2/2568 (2025), รศ. ดร.กาญจนา มหัทธนทวี – Assoc. Prof. Dr. Kanjana Mahattanatawee, โครงงานสหกิจศึกษา (Co-op), บธ.บ. การตลาด (หลักสูตรนานาชาติ) – B.B.A. Marketing (International Program), Siam University, Bangkok, Thailand – มหาวิทยาลัยสยาม กรุงเทพมหานคร ประเทศไทย