July 11, 2026
| Title: | Enhancing Brand Engagement and Digital Presence Through Social Media Marketing Strategies at Trisara Restaurant and Bar Pvt. Ltd. |
| Author: | Kushal Maharjan |
| Advisor: | Mr. Bikash Dahal |
| Degree: | Bachelor of Business Administration Program in Marketing (International Program) |
| Major: | B.B.A. Marketing (International Program) |
| Faculty: | Business Administration |
| Semester/Year: | 2/2568 (2025) |
Abstract
The report entitled “Enhancing Brand Engagement and Digital Presence Through Digital Marketing Strategies at Trisara Restaurant and Bar Pvt. Ltd.” focuses on the practical experience gained while working as a Digital Marketing Intern at Trisara Restaurant and Bar Pvt. Ltd. This cooperative education report highlights the different tasks and responsibilities carried out within the Digital Marketing Department, mainly involving content creation, campaign coordination, social media branding, and public relations activities within the hospitality and lifestyle industry. The objectives of the study include: (1) to implement theoretical knowledge learned in marketing and digital communication into practical workplace situations, (2) to gain a deeper understanding of digital branding, customer engagement, and promotional strategies in the hospitality sector, and (3) to analyze the effectiveness of digital content and influencer marketing in increasing brand visibility and audience interaction. Working as a Digital Marketing Intern for two months, the primary duties performed included creating engaging digital content for various social media platforms while maintaining the brand’s identity and communication style. The internship also involved coordinating with content creators, photographers, and videographers to ensure the smooth execution of campaigns and creative projects. Additional responsibilities included scriptwriting, brainstorming promotional ideas, shooting and editing visual content, handling task distribution among creative teams, and assisting in public relations activities through communication and collaboration with celebrities, influencers, and public figures. All the duties and responsibilities assigned during the cooperative education period are explained in detail in this report. The internship involved working in a fast-paced hospitality environment where timely campaign execution, creative adaptability, and effective coordination were essential. These challenges were managed through teamwork, planning, and continuous communication among departments and creative teams. This experience significantly improved practical skills in digital marketing, content creation, storytelling, campaign coordination, social media management, and professional communication. The cooperative education program also provided valuable insights into audience behavior, hospitality branding, influencer engagement, and the growing importance of digital content strategies in modern marketing practices. Keywords: Digital marketing, social media branding, content creation, hospitality marketing, influencer engagement, audience interaction.
Keywords: Digital marketing, social media branding, content creation, hospitality marketing, influencer engagement, audience interaction
6508040053 Kushal Maharjan, 2/2568 (2025), Advirsor: Mr. Bikash Dahal, โครงงานสหกิจศึกษา (Co-op), บธ.บ. การตลาด (หลักสูตรนานาชาติ) – B.B.A. Marketing (International Program), Siam University, Bangkok, Thailand – มหาวิทยาลัยสยาม กรุงเทพมหานคร ประเทศไทย
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