| Title: | Exploring Brand Strategy and Performance Marketing at Enspire Media |
| Author: | Shristy Yadav |
| Advisor: | ดร. ชุติมาวดี ทองจีน – Dr. Chutimavadee Thongjeen, |
| Degree: | Bachelor of Business Administration Program in Finance and Investment (International Program) |
| Major: | B.B.A. Finance and Investment (International Program) |
| Faculty: | Business Administration |
| Semester/Academic year: | 3/2567 (2024) |
Abstract
This report summarizes my 16-week co-op internship at Enspire Media Nepal, which began on July 27, 2025. Enspire Media is a digital marketing agency focused on brand strategy, content creation, and performance marketing. As a Content Writer Intern, I contributed to campaign ideation, content development, client outreach, and cross-team collaboration for brands in beauty, wellness, and personal care. The internship provided practical experience in aligning content with client briefs, coordinating with design and business development teams, and analyzing performance metrics to optimize engagement. Challenges such as communication gaps, workload pressure, and content-design alignment offered valuable learning opportunities. Through this experience, I developed skills in leadership, digital marketing strategy, content visualization, AI-based tools, time management, and teamwork, bridging academic knowledge with real-world application and significantly enhancing my professional growth.
Keywords: Enspire Media, Cooperative Education, Internship, Content Creation, Digital Marketing
Dr. Chutimavadee Thongjeen, บธ.บ. การเงินและการลงทุน (หลักสูตรนานาชาติ) – B.B.A. Finance and Investment (International Program), บริหารธุรกิจ (Business Administration), บริหารธุรกิจบัณฑิต สาขาวิชาการเงินและการลงทุน (หลักสูตรนานาชาติ) – Bachelor of Business Administration Program in Finance and Investment (International Program), 3/2567 (2024)