Greening the Road Ahead: A Report on the Marketing Strategies of Bajra Motors in Nepal’s Electric Vehicle Industry

Citation

Gurung, Biraj. (2022). Greening the road ahead: A report on the marketing strategies of Bajra Motors in Nepal’s Electric Vehicle Industry. (Cooperative Education). Bangkok: Siam University.

Abstract

This report aimed to analyze the marketing strategies of Bajra Motors, a leading electric vehicle company in Nepal. The objectives of the study included: (1) To analyze and understand the marketing strategies implemented by Bajra Motors to promote their electric vehicles in Nepal; (2) To implement theoretical knowledge learned at KCM & Siam University; (3) To identify key challenges faced by Bajra Motors and the electric vehicle industry in Nepal; (4) To suggest recommendations for addressing key challenges faced by the company. The study was conducted during a four-month internship program with Bajra Motors, where I worked in the marketing department and gained insight into the company’s marketing strategies. My main role was to increase brand awareness of electric vehicles, generate leads on the website, and launch various campaigns and promotional activities to increase our customer base. Throughout my time at Bajra Motors, I got opportunities to learn and experience many insights into the company’s and the industry’s challenges and to partake in activities to overcome them. The report aimed to explain all the duties and responsibilities assigned during cooperative education in detail.

Keywords: electric vehicles, marketing strategies, Bajra Motors, sustainable, automotive industry.

Communication and Liaison Strategy between Parents & Premier International IB Continuum School

Faculty of Business Administration, Siam University, Bangkok, Thailand