Title: Influencing Factors of Users’ Willingness to Continuously Use Meituan App
Author: Chen Wei
Advisor: Dr. Liao Zhigao
Degree: Master of Business Administration
Major: International Business Management
Faculty: บัณฑิตวิทยาลัย (Graduate School)
Academic year: 2566 (2023)
Published: The 15th National and International Academic Conference “Creating Shared-Value and innovation for sustainability” (pp.978-987). คลิก PDF
Abstract
Mobile takeout applications (Apps) have been the most popular mobile applications since 2020. But with the increase in competitors, users of the Meituan APP are being lost, and the using intention is declining. This paper aimed to enhance the APP users’ willingness to continuously use Meituan APP, from which their operators will benefit a lot. This paper synthesized the expectation-confirmation model of information systems to analyze the affecting factors of users’ willingness to continuously use applications.
The objectives of the study were: 1) To explore the influencing factors that affect users’ willingness to continuously use Meituan APP applications; 2) To determine whether expectation confirmation, perceived usefulness, perceived convenience, perceived quality, perceived price advantage, and user satisfaction have a positive effect on willingness to continue using Meituan APP applications; 3) To provide suggestions for the enhancement of users’ willingness to continuously use Meituan APP applications.
This study adopted the quantitative research method. In this study, a total of 328 questionnaires were distributed, with 295 valid questionnaires, and the validity rate was 89.94%. This paper analyzed the factors that affect the willingness to continue using the Meituan APP applications. It was found that: 1) The factors with the greatest influence on willingness to continue using the app were expectation confirmation, user satisfaction, and perceived usefulness, perceived convenience, perceived quality, perceived price advantage. 2) Expectation confirmation has a positive effect on willingness to continue using Meituan APP applications; Perceived usefulness has a positive effect on willingness to continue using Meituan APP applications; Perceived convenience has a positive effect on willingness to continue using Meituan APP applications; Perceived quality has a positive effect on willingness to continue using Meituan APP applications; Perceived price advantage has a positive effect on willingness to continue using Meituan APP applications; and User satisfaction has a positive effect on willingness to continue using Meituan APP applications. 3) Meituan APP applications should focus on the following aspects: Elevation of expectation confirmation; Enhancement of users’ perceived usefulness; Enhancement of users’ perceived convenience; Enhancement of users’ perceived quality; Enhancement of users’ price advantage; and Enhancement of user satisfaction.
Keywords: mobile takeout applications; perceptive performance; continuance intention; influence factors
Influencing Factors of Users’ Willingness to Continuously Use Meituan App
6417195055 Chen Wei 2566 (2023) Influencing Factors of Users’ Willingness to Continuously Use Meituan App สารนิพนธ์ (Independent Study), Advisor: Dr. Liao Zhigao, ปริญญาโท (Master’s Degree), บัณฑิตวิทยาลัย (Graduate School), Master of Business Administration, International Business Management, Bangkok: Siam University
Academic Year 2023, Graduate School 2023, IMBA, IMBA 2023, Independent Study, Independent Study 2023, Master of Business Administration, Master of Business Administration (International Program) 2023, Master of Business Administration 2023, ปริญญาโท (Master’s Degree), บัณฑิตวิทยาลัย (Graduate School), Master of Business Administration,International Business Management