| Title: | Internship Report on Lexicon, Thailand (Lexicon, Thailand) |
| Author: | Celine H. M. A. Johnsen |
| Advisor: | Dr. Parham Porouhan |
| Degree: | Bachelor of Science Program in Information Technology (International Program) |
| Major: | B.Sc. Information Technology (International Program) |
| Faculty: | Information technology |
| Semester/Academic year: | 1/2567 (2024) |
Abstract
This internship report fulfills a requirement for participation in Siam University’s Faculty of Business Administration’s Cooperative Education program and details a 15-week internship at Lexicon Limited, Thailand, within the Digital Marketer and Designer section, from August 26, 2024, to November 29, 2024. The internship provided comprehensive exposure to the digital marketing industry, with practical involvement in marketing, graphic design, video production, and web development. The objectives of the study were to examine the strategies contributing to Lexicon Limited’s success, develop proficiency in client engagement and coordination, and identify opportunities and challenges in the evolving digital marketing industry.
Keywords: Cooperative Education, Digital Marketing, Marketing Industry, Video production, Web development
Dr. Parham Porouhan, B.Sc. Information Technology (International Program), Information technology, Bachelor of Science Program in Information Technology (International Program), 1/2567 (2024)