July 2, 2026
| Title: | Inventory Management at R.B. Brush Industries Pvt. Ltd. |
| Author: | Sanyog Agarwal |
| Advisor: | ผศ. ดร.มารุจ ลิมปะวัฒนะ – Asst. Prof. Maruj Limpawattana, Ph.D. |
| Degree: | Bachelor of Business Administration Program in Marketing (International Program) |
| Major: | B.B.A. Marketing (International Program) |
| Faculty: | Business Administration |
| Semester/Year: | 2/2568 (2025) |
Abstract
This report presents the experience and learning outcomes gained during the Cooperative Education at RB Brush Industries Pvt. Ltd., a Nepalese manufacturing company with over 45 years of experience in the Fast-Moving Consumer Goods (FMCG) sector. The company specializes in the production and distribution of oral care and personal care products, including toothbrushes, toothpaste, skin care, body care, and hair care products marketed under brands such as Pearl, Fresh Up, Orlex, and Jokuse. The cooperative education provided an opportunity to gain practical exposure to the marketing, sales, and distribution activities of the company. The primary responsibilities included customer handling, field visits to retail outlets and dealers, stock observation, sales support, and learning about the implementation of marketing strategies in the Nepalese market. Through direct interaction with customers, retailers, and company personnel, valuable insights were gained into consumer behaviour, product promotion, distribution management, and relationship-based selling practices. The report analyses the company’s marketing mix, sales strategy, distribution network, promotional activities, and competitive environment. It also highlights the practical understanding developed through fieldwork, particularly regarding the importance of product availability, retailer influence, pricing strategies, and promotional visibility in driving sales performance. Overall, the cooperative education served as an effective platform for bridging theoretical business knowledge with real-world business operations and contributed significantly to the development of professional, communication, and analytical skills.
Keywords: Fast-Moving Consumer Goods (FMCG), Distribution Management, Customer Relationship Management, Field Work, Personal Care Products
6508040032 Sanyog Agarwal, 2568 (2025), ผศ. ดร.มารุจ ลิมปะวัฒนะ – Asst. Prof. Maruj Limpawattana, Ph.D., บธ.บ. การตลาด (หลักสูตรนานาชาติ) – B.B.A. Marketing (International Program), โครงงานสหกิจศึกษา (Co-op), บธ.บ. การตลาด (หลักสูตรนานาชาติ) – B.B.A. Marketing (International Program), Siam University, Bangkok, Thailand – มหาวิทยาลัยสยาม กรุงเทพมหานคร ประเทศไทย