| Title: | Crafting Brand Identity: A Strategic Odyssey at Pahadi Foods |
| Author: | Mr. Ketan Mishra |
| Advisor: | Mr. Michael Slater |
| Degree: | Bachelor of Business Administration Program in Marketing (International Program) |
| Major: | B.B.A. Marketing (International Program) |
| Faculty: | Business Administration |
| Semester/Academic year: | 2/2566 (2023) |
Abstract
This internship report provides a detailed narrative of the cooperative education journey undertaken by Ketan Mishra (Student ID: 6308040038) at Pahadi Foods, commencing on February 18th, 2024. Initially assuming the role of a Management Intern, the experience metamorphosed into an immersive exploration of operational intricacies and brand evolution within the FMCG sector.
Spanning over weeks, the internship encapsulated diverse responsibilities, from meticulously crafting meeting minutes to formulating strategic content. The journey commenced with an earnest endeavor to understand the core functions of the organization, particularly sales operations, alongside Field Sales Representatives (FSRs). Insights highlighted pricing discrepancies, prompting strategic initiatives such as introducing smaller SKUs to address market demands.
Venturing into branding, the intern spearheaded initiatives ranging from collaborations with influencers to orchestrating tasting campaigns. Notable participation in exhibitions, notably at the Federation of Women Entrepreneurship Associations of Nepal (FWEAN), underscored the organization’s commitment to community engagement.
A pivotal project on Green Tea product development epitomized a holistic approach, from ideation to market launch, showcasing the intern’s prowess in product strategy and execution. The culmination of this project marked a transformative milestone, culminating in an elevation to the role of Branding Associate, tasked with overseeing diverse aspects of branding.
Reflectively, the internship served as a crucible for personal and professional growth, enabling the practical application of theoretical knowledge in real-world scenarios. Insights encompassed strategic marketing, product development, and brand management, nurturing critical analytical and interpersonal skills pivotal for career advancement.
Keywords: Brand positioning, Research, Product Development, Strategic Management, E-commerce management
Mr. Michael Slater, บธ.บ. การตลาด (หลักสูตรนานาชาติ) – B.B.A. Marketing (International Program), บริหารธุรกิจ (Business Administration), บริหารธุรกิจบัณฑิต สาขาวิชาการตลาด (หลักสูตรนานาชาติ) – Bachelor of Business Administration Program in Marketing (International Program), 2/2566 (2023)