Title:
Study on the Impact of Fine Management on Comprehensive Management of Kunming Intercontinental Hotel
Author:
Ma Haipeng
Advisor:
Dr. Zhang Li
Degree:
International Business Management
Major:
Master of Business Administration
Faculty:
บัณฑิตวิทยาลัย (Graduate School)
Academic year:
2566 (2023)
Published:
The 14th National and International Academic Conference “Empowering Innovtion and Sustainability in the Next Normal” 27 November 2021 pp.1155-1166 PDF https://mba.siam.edu/proceedings14/
Abstract
In recent years, tourism and hotel market had flourished, and fine management had been paid more and more attention in the hotel industry. However, the intensification of market competition and the change of consumer demand made it face new challenges and problems. To meet the requirements of market development and further increase the market share, Kunming Intercontinental Hotel needed fine management to promote the comprehensive management level of hotels. Therefore, the research objectives of this study were: 1) To explore whether the service quality had a positive impact on the comprehensive management of Kunming Intercontinental Hotel; 2) To explore whether the cost control had a positive impact on the comprehensive management of Kunming Intercontinental Hotel; 3) To explore whether the customer satisfaction had a positive impact on the comprehensive management of Kunming Intercontinental Hotel; 4) To explore whether the application of management technology had a positive impact on the comprehensive management of Kunming Intercontinental Hotel.
Based on fine management theory, this study used quantitative research method to analyze the influence of fine management on comprehensive management of Intercontinental Kunming Hotel. A total of 300 questionnaires were distributed in this survey, and 280 valid questionnaires were recovered. The final conclusions were: 1) The service quality had a positive impact on the comprehensive management of Kunming Intercontinental Hotel; 2) The cost control had a positive impact on the comprehensive management of Kunming Intercontinental Hotel; 3) The customer satisfaction had a positive impact on the comprehensive management of Kunming Intercontinental Hotel; 4) The application of management technology had a positive impact on the comprehensive management of Kunming Intercontinental Hotel.
Keywords: fine management, comprehensive management, Kunming Intercontinental Hotel, impact mechanism
Study on the Impact of Fine Management on Comprehensive Management of Kunming Intercontinental Hotel
6217195438 Ma Haipeng 2566 (2023) Study on the Impact of Fine Management on Comprehensive Management of Kunming Intercontinental Hotel สารนิพนธ์ (Independent Study), Advisor: Dr. Zhang Li, ปริญญาโท (Master’s Degree), บัณฑิตวิทยาลัย (Graduate School), Master of Business Administration, International Business Management, Bangkok: Siam University
Academic Year 2023, Graduate School 2023, IMBA, IMBA 2023, Independent Study, Independent Study 2023, Master of Business Administration, Master of Business Administration (International Program) 2023, Master of Business Administration 2023, ปริญญาโท (Master’s Degree), บัณฑิตวิทยาลัย (Graduate School), Master of Business Administration,International Business Management