Study on Satisfaction of Cold Chain Logistics Management in Shuanghui Company

Last modified: May 10, 2024
Estimated reading time: 1 min

Title:
Study on the Influence of Teaching Quality in Colleges and Universities on Graduates’ Employment Quality-Taking Chongqing City Vocational College as an Example

Author: Huijian Zhai

Advisor: Dr. Liao Zhigao

Degree: International Business Managementaster of Business Administration

Major:
Master of Business Administration

Faculty:
บัณฑิตวิทยาลัย (Graduate School)

Academic year:
2566 (2023)

Published:
The 7th STIU International Conference “Leadership & Social Sustainability in the Tech-Driven Era” on 19-21 August 2023  SECTION-8 (pp.1437-1446) conference  proceedings PDF


Abstract

Cold chain logistics is an important part of current supply chain management. Taking Shuanghui Company as an example, this study analyzes the influencing factors of cold chain logistics management customer satisfaction and their relationships. The four study objectives of this study are: 1)To examine whether there is a relationship between cold chain logistics standards and customer satisfaction; 2) To examine whether there is a relationship between cold chain logistics system and customer satisfaction; 3) To examine whether there is a relationship between cold chain logistics warehousing and distribution system and customer satisfaction; 4) To examine whether there is a relationship between cold chain logistics information sharing mechanism and customer satisfaction.

Based on the cold chain logistics management of Shuanghui Company, this study adopted quantitative analysis method. Through questionnaire survey, 189 valid questionnaires were collected from the customers, and the following conclusions were drawn: 1) There is a positive correlation between cold chain logistics standards and customer satisfaction; 2) There is a positive correlation between cold chain logistics system and customer satisfaction; 3) There is a positive correlation between cold chain logistics warehousing and distribution system and customer satisfaction; 4) There is a positive correlation between cold chain logistics information sharing mechanism and customer satisfaction.

Keywords: Shuanghui Company, cold chain logistics management, satisfaction


Study on Satisfaction of Cold Chain Logistics Management in Shuanghui Company

6517195015 Huijian Zhai 2566 (2023) Advisor: Dr. Liao Zhigao,  Study on Satisfaction of Cold Chain Logistics Management in Shuanghui Company สารนิพนธ์ (Independent Study), ปริญญาโท (Master’s Degree), บัณฑิตวิทยาลัย (Graduate School), Master of Business Administration, Education Management, Bangkok: Siam University

Academic Year 2023, Graduate School 2023, IMBA, IMBA 2023, Independent Study, Independent Study 2023, Master of Business Administration, Master of Business Administration (International Program) 2023, Master of Business Administration 2023, ปริญญาโท (Master’s Degree), บัณฑิตวิทยาลัย (Graduate School), Master of Business Administration,Education Management

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