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Market Analysis of CG Foods’ Snacks

Last modified: September 5, 2023
Estimated reading time: 1 min
Project Title: Market Analysis of CG Foods’ Snacks
Author: Ms. Roopali Lacoul
Advisor: Dr. Jeff Simcox
Degree: Bachelor of Business Administration (International Program)
Major: Finance and Banking
Faculty: Business Administration
Semester / Academic year: 2/2022


Lacoule, Roopali. (2022). Market analysis of CG Foods’ Snacks. (Cooperative Education). Bangkok: Siam University.


This report “Market analysis of CG foods’ snacks” contains information to gain a better perspective and understanding the target audience of CG foods. Chaudhary Group is one of the largest private business houses and one of the largest corporate houses in Nepal, having diversified interest across various sectors. The head office is in located in Sanepa, Lalitpur. Over the last 137 years, growing in size and strength, the CG today is a conglomerate of over 40 businesses.

The report mainly focuses towards the market research as I was put up in this department for 4 months. In these 4 months, the business has helped me to comprehend the various procedures for choosing the appropriate services or goods through direct consumer research. Additionally, it assisted me in meeting consumer wants and expectations via organization, the allocation of people and material resources, and research into the success or failure of the company’s particular goods. The key goals of this report are to establish a strict work ethic, interact with industry leaders, use academic information practically, and get market knowledge.

The findings of this study indicate that Chaudhary Group has to be mindful of its customers’ demands, tastes, and snack preferences. In order to know the audience’s preferences while introducing new items, the company should perform a survey every six weeks. This will enable the company to produce the desired outcomes.

Keywords: Market analysis, product, work ethics, customer needs, survey.

Market Analysis of CG Foods’ Snacks

Faculty of Business Administration, Siam University, Bangkok, Thailand