| Title: | Marketing Strategies to Enhancing Food and Beverage Services at Cholchan Pattaya Beach Resort |
| Author: | Nishita Joshi |
| Advisor: | ดร.ศรีสุดา จงสิทธิผล – Dr. Srisuda Chongsithiphol |
| Degree: | Bachelor of Business Administration Program in Marketing (International Program) |
| Major: | B.B.A. Marketing (International Program) |
| Faculty: | Business Administration |
| Semester/Academic year: | 3/2566 (2023) |
Abstract
This report outlines my six-month co-operative education experience at Cholchan Pattaya Beach Resort, focusing on the strategic application of marketing tactics to enhance the resort’s food and beverage (F&B) services. As competition in the hospitality industry intensifies, resort marketing must evolve to attract and retain guests, requiring innovative and effective marketing strategies.
Throughout the internship, I had the opportunity to utilize various marketing tools and techniques to improve the resort’s brand image and food and beverage offerings. Key tasks included analyzing the resort’s current in-house marketing and promotional campaigns, designing new promotional content, and organizing engaging events such as open mic nights and drink specials to boost customer interaction.
This report highlights the practical application of marketing theories, including market analysis, content creation, and event planning, which contributed to the resort’s enhanced F&B services. By leveraging these strategies, the resort was able to improve customer engagement, increase brand visibility, and create a more dynamic experience for guests.
Keywords: Food and Beverage, Marketing Strategy, Promotion Strategy, Innovation, Cholchan Pattaya Resort.
ดร.ศรีสุดา จงสิทธิผล – Dr. Srisuda Chongsithiphol, บธ.บ. การตลาด (หลักสูตรนานาชาติ) – B.B.A. Marketing (International Program), บริหารธุรกิจ (Business Administration), บริหารธุรกิจบัณฑิต สาขาวิชาการตลาด (หลักสูตรนานาชาติ) – Bachelor of Business Administration Program in Marketing (International Program), 3/2566 (2023)