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Marketing Strategy Research on China Seaport City Travel Agency – Case Study on Blue Harbor Travel Agency in Qinhuangdao City, China

Project Title: Marketing Strategy Research on China Seaport City Travel Agency – Case Study on Blue Harbor Travel Agency in Qinhuangdao City, China
Author: Mr. Yuan Chao
Advisor: Associate Professor Dr. Qiu Chao
Degree: Master of Business Administration
Major: Business Administration
Faculty: Graduate Schools
Academic year: 2020
Url:

Published:

Conference
Conference Proceedings
National and International Academic Conference “Innovation and Management for Sustainability” 9-10 July 2020

Citation

Yuan, Chao. (2020). Marketing strategy research on China Seaport City Travel Agency: Case study on Blue Harbor Travel Agency in Qinhuangdao City, China. (Independent study, Master of Business Administration). Bangkok: Siam University.


Abstract

The tourist industry is ranked high within all the industries in world economy, and it is also dynamic. Affected by the COVID-19 globally since the beginning of 2020, travel agencies want to highlight the encirclement, better and healthier development, and create a set of marketing strategies suitable for them is particularly important. This paper summarizes the existing problems in the marketing and puts forward corresponding improvement suggestions in combination with the actual situation through the analysis of the current situation and the internal and external environment of travel agency marketing of China seaport city. Beyond that, useful reference for the operation and development of the coastal and the travel agency of seaport city are supplied.

Keywords: seaport city, travel agency, marketing strategy, analytic hierarchy, process.


Marketing Strategy Research on China Seaport City Travel Agency – Case Study on Blue Harbor Travel Agency in Qinhuangdao City, China

Master of Business Administration (International Program), Siam University, Bangkok, Thailand

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