| Title: | Overall Marketing Management Practices at Nepal Cancer Hospital & Research Center |
| Author: | Roshana Timalsina |
| Advisor: | Michael Slater |
| Degree: | Bachelor of Business Administration Program in Marketing (International Program) |
| Major: | B.B.A. Marketing (International Program) |
| Faculty: | Business Administration |
| Semester/Academic year: | 3/2566 (2023) |
Abstract
This report summarizes my 16-week internship at Nepal Cancer Hospital & Research Center, Harisiddhi-Lalitpur, Nepal. Nepal Cancer Hospital & Research Center (NCHRC) Ltd is the first private sector hospital established to provide the highest quality of state-of-the-art treatment and excellent care to patients and their families from all over the globe.
Objectives of the study include: (1) To develop and implement marketing strategies. (2) To enhance brand visibility and reputation. (3) To coordinate events and community outreach programs. (4) To conduct market research and patient surveys. During the internship, I was involved in various tasks, including market research, promotional campaigns, and the development of marketing materials. The tasks assigned to me include researching current healthcare market trends and analyzing the data to identify opportunities for the hospital. I was assisted in organizing and attending health camps and community outreach programs, which played a vital role in strengthening the hospital’s connection with the local community.
In conclusion, the internship was an enriching experience that provided practical knowledge and skills applicable to healthcare marketing. It emphasizes the significance of strategic marketing efforts in promoting healthcare services and improving patient outcomes.
Keywords: market research, promotional campaigns, marketing materials, patient surveys