| Title: | Perks of SEO Writing in SaaS Products |
| Author: | Srijan Shrestha |
| Advisor: | Mr. Bikash Dahal |
| Degree: | Bachelor of Business Administration Program in Marketing (International Program) |
| Major: | B.B.A. Marketing (International Program) |
| Faculty: | Business Administration |
| Semester/Academic year: | 3/2566 (2023) |
Abstract
This co-op report documents my experience as an SEO Content Writer at KrispCall, which is a brand under Codavatar Tech Pvt. Ltd., a software company focused on innovative technology solutions.
The importance of Search Engine Optimization (SEO) can be extremely leveraged with a lot of upsides on potential customers coming and very little downside in Software as a Service (SaaS) products. With the right strategy from keyword research, current trends, and understanding user intent, a lot of consumers can discover any company in their search engines.
This report also reflects the responsibilities to complete the tasks, including researching, writing, and editing SEO-optimized blog content for KrispCall, a cloud based telephony platform.
It also aims to show the overall importance of the gained valuable insights into content strategy, SEO techniques, and effective communication within a team. Finally, this report clarifies that SEO content marketing strategies and efforts really do improve a website’s visibility and engagement.
The internship was a hands-on opportunity to infuse theoretical knowledge from my coursework into a real corporate job.
Keywords: Search Engine Optimization, Software as a service, Keyword research, Cloud-based telephony platform
Mr. Bikash Dahal, บธ.บ. การตลาด (หลักสูตรนานาชาติ) – B.B.A. Marketing (International Program), บริหารธุรกิจ (Business Administration), บริหารธุรกิจบัณฑิต สาขาวิชาการตลาด (หลักสูตรนานาชาติ) – Bachelor of Business Administration Program in Marketing (International Program), 3/2566 (2023)