Research & Content Creation at Wega

Abstract

This co-operative report titled “Research & Content Creation at Wega”, focusing on applying theoretical knowledge of marketing strategies through content creation, market research, teamwork, and communication in a real-world setting. It serves as a testament to the effectiveness of translating classroom concepts into practical skills.

The objectives of writing this report are: 1) To integrate classroom studies with learning through productive work experiences in a field related to a student’s academic or career goals. 2) To understand different methods/tools for creating a marketing strategy for any brand. 3) To expand my network by working with professionals to gain insights and future mentorship.

The report showcases my successful implementation of marketing techniques learned in class to acquire new clients for Wega Industries. It also highlights the collaborative nature of the co-op program, where I tackled challenges and increased my teamwork skills alongside colleagues. My experience fostered significant growth in time management, responsibility, and industry-specific knowledge, including client approaches, operational practices, and effective presentation methods within the Nepalese market.

Keywords:  Content creation, Market research, Teamwork, Communication

ผศ. ดร.มารุจ ลิมปะวัฒนะ – Asst. Prof. Maruj Limpawattana, Ph.D., บธ.บ. การตลาด (หลักสูตรนานาชาติ) – B.B.A. Marketing (International Program), บริหารธุรกิจ (Business Administration), บริหารธุรกิจบัณฑิต สาขาวิชาการตลาด (หลักสูตรนานาชาติ) – Bachelor of Business Administration Program in Marketing (International Program), 2/2566 (2023)