| Project Title: | Research On Cross-Culture Management of Multinational Companies: A Case of German AH Company in China |
| Author: | Mr. Qiao Shibao |
| Advisor: | Professor. Joe-Ming Lee |
| Degree: | Master of Business Administration |
| Major: | International Business Management |
| Faculty: | Graduate Schools |
| Academic year: | 2022 |
| Url:
Published: |
Conference Conference Proceedings National and International Academic Conference “Empowering Innovtion and Sustainability in the Next Normal” 27 November 2021 |
Citation
Qiao, Shibao. (2022). Research on cross-culture management of multinational companies: A case of German AH Company in China. (Master’s independent study). Bangkok: Siam University.
Abstract
This study aimed to study the causes for the failure of cross-cultural management of multinational companies to improve the company’s cross-cultural communication capabilities and provide guidance for the cultural construction of multinational companies. The cultural conflict and cross-cultural management of multinational corporations was chosen as the research object. Through the analysis of the cultural dimensions of Hofstede, combined with the cultural cube model was used to solve the method of internal cultural differences in the organization. The literature review of cross-cultural management proposed by scholars at home and abroad, comprehensively investigated and studied the current situation of AH company cultural conflict and cross-cultural management. This article used literature research, qualitative analysis, and real cases as the research methods. Through studying the typical cases of German AH company in the Chinese subsidiary, it was found that to avoid management problems caused by cross-cultural conflicts, it is necessary to cultivate the cultural awareness of employees and cultivate a sense of cultural identity. Cross-cultural training can be seen as a very effective measure to resolve cultural conflicts. It can establish an effective conflict coordination mechanism and pay more attention to the coordination of relationships can resolve misunderstandings caused by cross-cultural conflicts. Therefore, studying the cultural conflicts of AH companies and the problems in cross-cultural management can provide guiding suggestions for the cross-border management of other multinational companies of the same type.
Keywords: cross-cultural management, cross-cultural conflict, cultural integration, cultural model, effective management.
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Master of Business Administration (International Program), Siam University, Bangkok, Thailand