| Project Title: | Research on The New Media Marketing Strategy of ZHONGFANGLIANBO Investment Development Co., Ltd |
| Author: | Miss He Yuxin |
| Advisor: | Dr. Zhang Li |
| Degree: | Master of Business Administration (International Program) |
| Major: | Marketing Management |
| Faculty: | Graduate Schools |
| Academic year: | 2022 |
| Url:
Published: |
Conference Conference Proceedings 2nd National and International Academic Conference Innovation and Management for Sustainability 15-16 December 2020 |
Citation
He Yuxin. (2022). Research on the new media marketing strategy of ZHONGFANGLIANBO Investment Development Co., Ltd. (Master’s independent study). Bangkok: Siam University.
Abstract
With the continuous improvement of the economic level, the continuous development of science and technology, and the comprehensive advancement of the Internet era, new media has played an important role in the economic environment and cannot be ignored. With the rapid development of mobile communication technology and Internet information technology, opportunities for enterprises to enhance their market competitiveness in China, new media marketing is an inevitable trend of economic development. Enterprises use new media marketing to expand their market share, increase market share, and enhance their advantages in market competition. New media marketing is an opportunity, innovation, and value for enterprises.
Through the research of the ZHONGFANGLIANBO new media marketing, it was found that the company still has many problems with the new media marketing process, such as lack of new media management system planning, difficulty in controlling new media costs, and insufficient new media marketing creativity. Through in-depth analysis of these issues and combined with relevant research theories, specific measures to solve problems such as establishing a complete new media management system, establishing a cost management plan, focusing on marketing content innovation, and establishing a complete customer management system are proposed. The application will change the status quo of ZHONGFANGLIANBO new media marketing and promote the company’s healthy and long-term development.
Keywords: new media, new media marketing, marketing strategy.
Research on The New Media Marketing Strategy of ZHONGFANGLIANBO Investment Development Co., Ltd
Master of Business Administration (International Program), Siam University, Bangkok, Thailand