June 19, 2026
| Title: | SaaS Sales in Practice: A Business Development Experience at Vrit Technologies |
| Author: | Pranil Kayastha |
| Advisor: | Mr. Ashutosh Mishra |
| Degree: | บริหารธุรกิจบัณฑิต สาขาวิชาการตลาด (หลักสูตรนานาชาติ) – Bachelor of Business Administration Program in Marketing (International Program) |
| Major: | บธ.บ. การตลาด (หลักสูตรนานาชาติ) – B.B.A. Marketing (International Program) |
| Faculty: | บริหารธุรกิจ (Business Administration) |
| Semester/Year: | 2/2568 (2025) |
Abstract
This cooperative education report presents my internship experience as a Sales and Business Development Intern at Vrit Technologies, an IT company focused on delivering SaaS solutions and digital products. The internship primarily centered on promoting Chairlyo, a Salon Management Software designed to improve salon operations through features such as appointment scheduling, billing, customer management, and reporting. During the internship, I was actively involved in key stages of the sales and business development process. My work began with researching the beauty industry and identifying potential salon clients. I generated and organized leads, which were then targeted through high- volume cold calling, averaging 90 to 120 calls per day over a period of one to two weeks. In these interactions, I introduced the product, identified client needs, and positioned Chairlyo as a solution to their operational challenges. I also managed follow-ups to maintain engagement and convert interest into scheduled demos. As part of the conversion process, I participated in conducting product demonstrations at client salons, where I explained the software’s functionality and practical benefits. I further supported the onboarding phase by assisting in software installation and training salon staff to ensure effective usage. Alongside sales activities, I contributed to marketing efforts by creating social media content, including visuals and client testimonials, which helped enhance brand visibility and trust. This internship provided practical exposure to real-world sales processes, customer behavior, and SaaS product positioning. It strengthened my communication skills, ability to handle rejection, and time management in a fast-paced environment. Additionally, working on a growing product like Chairlyo offered a startup-like experience that required adaptability, initiative, and consistent performance. This report outlines my responsibilities, contributions, learning outcomes, and challenges faced during the internship, along with recommendations to improve sales efficiency and client engagement strategies.
Keywords: Sales, Business Development, SaaS, Demo, Lead, CRM, Chairlyo