A comparison of Thai and French consumer’s attitudes and behaviors towards online shopping

การอ้างอิง/citation

Chotard, Salomé. (2019). A comparison of Thai and French consumer’s attitudes and behaviors towards online shopping. (Independent study, Master of Business Administration). Bangkok: Siam University.

Abstract

The growing use of the Internet in France and in Thailand provides a developing prospect for E-marketers. There has been an emotional change in the way consumers have modified their methods for shopping. The Internet is regularly utilized by both consumers and businesses to purchase and sell their products and services around the world. If E-marketers know the factors influencing online behaviors of French and Thai buyers’ behavior and the connections between these factors, the type of online buyers, and the kind of online purchasers; at that point they can additionally build up their showcasing techniques to change over potential clients into dynamic ones, while holding existent online clients. This paper was part of a more extensive study and focused on factors which French and Thai buyers keep in mind while shopping online. It also investigates how different types of online purchasers perceive websites differently.

This research found that website security was the dominant factor which influences consumer perception of online shopping. Some other factors influence consumers’ perception of online shopping such as website design, reliability, and customer service.
The goal of the research was to suggest to French and Thai governments what factors that need to be improved and how to improve them to expend E-commerce.

Keywords: Consumers’ behavior, Consumers’ attitudes, E-Commerce, Online shopping, Culture.

A comparison of Thai and French consumer’s attitudes and behaviors towards online shopping

Master of Business Administration (International Program), Siam University, Bangkok, Thailand