A Study of Effect of Hofstede’s Cultural Dimensions Theory on Employee Loyalty:The Mediating Mediating Effect Analysis of the Leader-Member Exchange Relationship

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Project Title: A Study of Effect of Hofstede’s Cultural Dimensions Theory on Employee Loyalty: The Mediating Mediating Effect Analysis of the Leader-Member Exchange Relationship
Author: Yunxi Jiang
Advisor: Associate Professor Dr.Chao Qiu
Degree: Master of Business Administration (International Program)
Major: International Business Management
Faculty: Graduate Schools
Academic year: 2019

การอ้างอิง/citation

Jiang, Yunxi. (2019). A Study of Effect of Hofstede’s Cultural Dimensions Theory on Employee Loyalty: The Mediating Mediating Effect Analysis of the Leader-Member Exchange Relationship. (Independent study, Master of Business Administration). Bangkok: Siam University.


Abstract

The competition among countries in the world is a competition of talents and is also case for the competition among enterprises. It raises the question of how to make excellent employees identify with and be loyal to the enterprise, and how they ultimately remain effective for the enterprise is particularly critical.

In this paper, a questionnaire survey was used to survey 400 employees. The study inspected the relationship between Hofstede’s cultural dimensions theory and leader-member exchange relationship and employee loyalty. This paper discussed the mediating effect of leader-member exchange relationship on the influence of Hofstede’s cultural dimension theory on employee loyalty. Through empirical analysis, this paper draws the following conclusions: (1) Hofstede’s theory of cultural dimensions has a positive effect on employee leader-member exchange relationship. Hofstede’s five cultural dimension theories have a positive effect on employee leader-member exchange relationship; (2) Hofstede’s cultural dimension theory has a positive effect on employee loyalty; (3) The employee’s leader-member exchange relationship has a positive effect on employee loyalty; (4) leader-member exchange relationship plays a mediating role in Hofstede’s cultural dimension theory and employee loyalty; (5) Highly-matched Hofstede’s cultural dimension theory, through high-quality leader-member exchange relationship, can strengthen employee loyalty; (6) Hofstede’s cultural dimension theory and employee leader-member exchange relationship may have dual effects on employees’ corporate loyalty.

 

Keywords: Hofstede’s cultural dimension theory, leader-member exchange relationship, Employee loyalty, mediating effects.


A Study of Effect of Hofstede’s Cultural Dimensions Theory on Employee Loyalty:The Mediating Mediating Effect Analysis of the Leader-Member Exchange Relationship

International Master in Business Administration (IMBA), Siam University, Bangkok, Thailand

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