Analysis of market research and digital marketing

Citation

Baral, Pritam. (2017). Analysis of market research and digital marketing. (Cooperative Education). Bangkok: Siam University.

Abstract

This internship is conducted at Chaudhary group, CG Corporation, which is widely known company for its diversified businesses. Main objective of this study is to conduct a market research for CG educational units also to develop and implement social media campaign controlled by the Marketing and Branding Department.

The importance of market research has been unexplainable in this era. Similarly the use of social media is unimaginable, almost every nine in ten individuals uses social media. Collection of data has been crucial for analyzing the taste, preferences and changing behaviour of an individual. Gathering data helps the company to segment the group of target audience on the basis of their similarity. On the other hand people are more response towards the messages, content, advertising and promotion done in social media against the traditional methods of using TV and radios. During my internship period I have been responsible for conducting market research on educational institutes of Kathmandu valley, the capital city of Nepal. Moreover I am also responsible to create social media campaigns. In this report I have stated the methods that helped me conducting market research as I have used both the primary and secondary methods of collecting data. Collection of first hand data from digital platform by engaging audiences is primary methods whereas gathering data from existing website is secondary data collection. The purpose of this research was to gain the information such as phone number and email for direct marketing or sending an individual personalized messages in order to influence their decision making process.

Keywords: Market research, Social media marketing, digital media.

Analysis of market research and digital marketing

Faculty of Business Administration, Siam University, Bangkok, Thailand

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