A study on the effectiveness of the digital marketing for SME’s in Nepal

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Project Title: A study on the effectiveness of the digital marketing for SME’s in Nepal
Author: Mr.Rasin Khadka
Advisor: Dr. Yutthana Srisavat
Degree: Bachelor of Business Administration (International Program)
Major: Finance and Marketing
Faculty: Business Administration
Semester / Academic year: 2/2017

Citation

Khadka, Rasin. (2017). A study on the effectiveness of the digital marketing for SME’s in Nepal. (Cooperative Education). Bangkok: Siam University.


Abstract

This document is the report of the internship conducted at Proxy Infotech Solutions Pvt. Ltd, a creative agency in a startup phase aiming to compete against the top notch advertising agencies of the country in the next two years. The internship conducted at Proxy Infotech Solutions Pvt. Ltd. at the Marketing Department was mainly focused on working with the effective and efficient marketing of the Small and Medium Enterprises of Nepal. As a marketing intern I was assigned to activities such as providing support for the sales and marketing team, assisting marketing and sales support to maintain client-agency relationship, planning events with an emphasis on outbound marketing communications, creating analytics research and reports, collaborating with marketing to create new ideas for campaigns related to SME Marketing Package and also to support lead generation efforts, collecting quantitative and qualitative data from marketing campaigns, preparing promotional presentations, assisting with content writing for the website, blog, & social media, providing support to social media efforts, assisting with Press Release distribution and supporting the marketing team in daily administrative tasks. This research aims to understand how Small and Medium Enterprises can use the digital platform to create brand awareness, position their brand message, retain customers and integrate their other marketing activities with the digital media and how big advertisers can use the medium of Events to market their campaigns successfully in an efficient way.

Keywords:  Small and Medium Enterprises, Client-Agency Relationship, Outbound Marketing Communications, Lead Generations, Content, Press Release, Brand, Digital, Events.


A study on the effectiveness of the digital marketing for SME’s in Nepal

Faculty of Business Administration, Siam University, Bangkok, Thailand

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