Creating a brand out of business idea

Last modified: July 22, 2020
Estimated reading time: 1 min
Project Title: Creating a brand out of business idea
Author: Mr. Sumit  Sherstha
Advisor: Dr.Yutthana  Srisavat
Degree: Bachelor of Business Administration (International Program)
Major: Finance and Marketing
Faculty: Business Administration
Semester / Academic year: 2/2017

Citation

Sherstha, Sumit. (2017). Creating a brand out of business idea. (Cooperative Education). Bangkok: Siam University.


Abstract

M&S Events is an event management company that engages in organizing ‘disruptive’ events that are related to enhancing the ‘tourism’ in Nepal. Currently it has five brands under its product portfolio with the product width open to expansion. I, Sumit Shrestha, carried out my coop tenure in Imagine Nepal, one of the brands under the umbrella of M&S Events. Imagine Nepal a brand that looks to enhance the tourism in and of Nepal through the events and activities it organizes or partakes in.

Being a relatively new company in the third year of operation, Imagine Nepal is focused on growing and expanding its operations to make a larger impact on the ‘travel’ and ‘tourism’ sector of Nepal. It plans to do so by introducing more innovative ideas and products into the market by either using internal resources or collaborating with other like-minded companies. The company communicates with customer and prospects through ‘new media’ and hence, is up-to-date with the latest trends and happenings in the industry it is in.

In this report, the audience will be exposed to the how my coop tenure was carried out in the company that provided me with an opportunity to learn as a marketing intern and engage in back-end responsibilities of the marketing department.

Keywords:  disruptive, events.


Creating a brand out of business idea

Faculty of Business Administration, Siam University, Bangkok, Thailand

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