Building Brand Positioning at Alep Digital

Citation

Shah, Dipti. (2021). Building brand positioning at Alep Digital. (Cooperative Education). Bangkok: Siam University.

Abstract

This cooperative report entitled “Building Brand Positioning at Alep Digital” incorporates details on the content management and brand positioning at Alep Digital. Alep Digital is a sales consulting agency that helps accelerate the revenue generation of bold and disruptive companies. It is a remote company based in Calgary, Canada, however, the team members are from different parts of countries like USA, Nepal, and India. The major objectives of this report are: (1) To understand the importance of brand positioning for a company in an industry where there is a huge consumer behavior change (2) To understand how the content management impacts the company’s positioning. Throughout this internship period, I gathered deep knowledge about the adoption and development of the SaaS industry in India as well as other countries. Additionally, I was able to gain valuable learnings about how a company operates remotely and how to promote employee engagement in such an environment to develop the feeling of camaraderie among the team members. My major responsibilities included assisting in the content management department, collaborating with my team members and learning about the company’s brand positioning. Upon the completion of this internship, it was evident that the company was able to have a strong position in the market through its branding and communication. The company also seems to have a great potential of expanding its workforce to more and more strategic locations besides Nepal and India. With the up-and-coming adoption of SaaS companies, the company has a strong future with its brand positioning.

Keywords: brand positioning, content management, content writing.

Developing Sales and Marketing Strategies for Pranam International

Faculty of Business Administration, Siam University, Bangkok, Thailand