Analyzing effective marketing strategies to boost admissions and find ways to increase revenue from existing clients so as to increase revenue in Himalayan International Ideal

Last modified: August 7, 2022
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Project Title: Analyzing effective marketing strategies to boost admissions and find ways to increase revenue from existing clients so as to increase revenue in Himalayan International Ideal
Author: Mr. Rajdip Rana Magar
Advisor: Mr. Kavin Katanyutaveetip
Degree: Bachelor of Business Administration (B.B.A.) (International Program)
Major: Marketing
Faculty: Business Administration
Semester / Academic year: 2/2021

Citation

Magar, Rajdip Rana. (2021). Analyzing effective marketing strategies to boost admissions and find ways to increase revenue from existing clients so as to increase revenue in Himalayan International Ideal. (Cooperative Education). Bangkok: Siam University.


Abstract

The report entitled “Analyzing effective marketing strategies to boost admissions and find ways to increase revenue from existing clients so as to increase revenue in Himalayan International Ideal” focuses on how Himalayan International Ideal an educational organization are managing their accounts and planning and budgeting their expenses and sources of revenue and various factors affecting these areas. This cooperative education report contains the working experience of different tasks carried out as an accountant intern. The objectives of this report include:

1) To implement theoretical knowledge learned from undertaken courses
2) To have a better understanding of how an educational organization function
3) To provide effective feedbacks to the department heads that might promote better operation or increase efficiency

Working as an intern my main duties were data entry for expenses and income on a daily basis within the organization, I was also assigned to open and close out the accounting department at the end of the day and check if the accounts were balanced for the day. Some other minor duties included inventory management of various itineraries. Later on, I also had some insight on developing and handling the organization’s website and social media pages.

All the duties and responsibilities that were assigned to me during the internship period are explained in detail in this report. Various problems faced were solved with the help of other established team members of the organization. Working for this company has mainly taught me how transactions incurring even slightest of costs are recorded and balanced in order reflect upon the expenses at the end of the day. This practical cooperative education program and internship has helped me to understand internal activities and procedures of different functions within a company and how the data are stored and reflected upon in future. Budgeting and analyzing was another aspect that was reflected upon.

Keywords: Budgeting, increasing revenue, Cutting down expenses, Data Analysis.


Analyzing effective marketing strategies to boost admissions and find ways to increase revenue from existing clients so as to increase revenue in Himalayan International Ideal

Faculty of Business Administration, Siam University, Bangkok, Thailand

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