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Developing Social Media Marketing Strategies for Subha Shanti Jewelers, Nepal

Last modified: July 7, 2022
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Project Title: Developing Social Media Marketing Strategies for Subha Shanti Jewelers, Nepal
Author: Mr. Apurva Jung Thapa
Advisor: Dr. Srisuda Chongsithiphol
Degree: Bachelor of Business Administration (International Program)
Major: Marketing
Faculty: Business Administration
Semester / Academic year: 2/2021


Thapal, Apurva Jung. (2021). Developing social media marketing strategies for Subha Shanti Jewelers, Nepal. (Cooperative Education). Bangkok: Siam University.


This cooperative report entitled “Developing Social Media Marketing Strategies for Subha Shanti Jewelers” aims to understand the importance of social media marketing and sales strategies for jewelry business, how to create brand awareness and more brand visibility, how social media marketing impact customer engagement and make sales accordingly at Subha Shanti Jewelers.

During my Co Op Studies, I was posted to the marketing department, where I operated under the direction of both the marketing and sales heads. The main tasks were social media management, marketing strategy, and sales plan development. I was also given the task of figuring out how to advertise the goods both online and offline. After completing the internship, I saw that marketing and sales methods were only used to handle a few problems. In this case, due to a shift in market structure and a completely different market in the country, businesses must focus on marketing and going head to head with competitors that are acting aggressively. My contributions to Subha Shanti Jewelers were to handle social media accounts and act as an online sale person. It was my part of job create content for TikTok and Instagram. As for acting as an online sales person I just had to report and reply the quires of the customers in online platform.

Keyword: social media marketing strategy, brand awareness, brand visibility, marketing plan.

 Developing Social Media Marketing Strategies for Subha Shanti Jewelers, Nepal

Faculty of Business Administration, Siam University, Bangkok, Thailand