|Project Title:||Marketing Associate in Feature Studios Pvt. Ltd.|
|Author:||Mr. Anip Maharjan|
|Advisor:||Dr. Parham Porouhan, Ph.D.|
|Degree:||Bachelor of Business Administration (B.B.A.) (International Program)|
|Semester / Academic year:||2/2021|
Maharjan, A. (2021). Marketing associate in Feature Studios Pvt. Ltd. (Cooperative Education). Bangkok: Siam University.
This report has been based on my experience of working with different brands in Nepal’s and how they have carried out their marketing, branding, and advertisement.
Main objective of this internship is to learn about how a marketing agency operates and what kind of tools are used by companies in order to place themselves uniquely from the crowd, to know how marketing helps brands to gain more customers and how it should be carried out in the context of Nepali market. Within the company, I was assigned to work as a marketing intern in Marketing Division beneath the supervision of Mr. Mimon Manandhar. The main responsibilities assigned to me was to collaborate with different clients and to prepare marketing strategies for their brands. My strategies needed to be brand specific and had to appeal to the Nepali market. Along with it I also was tasked to collaborate with other agencies and work along with them as well.
After completing my internship, I discovered that every brand/company have a unique approach to their audiences. These approaches are improved every time they conduct a new marketing strategy. We study the data of how the audiences reacted to the different strategies and formulate plans for the future by future improving it. Along with it I learned more about how we should handle different issue that our clients may have with us. Not only dealing with clients, I also have been thoroughly taught the ins and outs of marketing of different client’s that we have worked with. This is going to be a very valuable for me no matter where go and is going to help in my future works as well. Especially, in the Nepali marketing industry.
Keywords: Marketing , Nepali Marketing Industry , Marketing Agency.
Marketing Associate in Feature Studios Pvt. Ltd.
Faculty of Business Administration, Siam University, Bangkok, Thailand