| Project Title: | Effectiveness of marketing strategies of automobiles car in Nepal |
| Author: | Diksha Goel |
| Advisor: | Dr. Chanatip Suksai |
| Degree: | Bachelor of Business Administration (International Program) |
| Major: | Marketing |
| Faculty: | Business Administration |
| Semester / Academic year: | 2/2019 |
Citation
Goel, Diksha. (2019). Effectiveness of marketing strategies of automobiles car in Nepal. (Cooperative Education). Bangkok: Siam University.
Abstract
This Cooperative report entitled “Effectiveness of marketing strategies of automobiles car in Nepal” has the goal to examine the potential scope of expanding the product lines and identifying the underlying opportunities in the untapped areas of Nepal. Objective of the study includes: (1) to increase the volume of sales by finding potential markets (2) to reach out new markets which is still untapped with huge potential (3) to find connecting products of same nature so as to diversify the product range (4) to get an insight regarding the automobiles in Nepalese Market. With the company I was assigned to work as Assistant operating Manager in the department of Sales and marketing. The responsibilities included to get insight on handling the client relationship, coming with innovative marketing strategies so as to increase the sales and researching on new marketing strategies so as to diversify the market opportunities of Auto Planet. Upon the completion of the internship, it was found that problem was resolved by means of product research and meeting market requirement. In this matter, the student is able to learn more about how to get accustomed to the working environment of Nepalese Market, which is very important for future career, development and profession.
Key Words: Client Relationship, Market Scope, Nepalese market.
Effectiveness of marketing strategies of automobiles car in Nepal
Faculty of Business Administration, Siam University, Bangkok, Thailand