New product development with export strategy

Last modified: October 20, 2022
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Project Title: New product development with export strategy
Author: Mr. Ganesh Bajaj
Advisor: Dr. Chanatip Suksai
Degree: Bachelor of Business Administration (International Program)
Major: Marketing
Faculty: Business Administration
Semester / Academic year: 2/2019


Bajaj, Ganesh. (2019). New product development with export strategy. (Cooperative Education). Bangkok: Siam University.


This cooperative study entitled “New product development with export strategies” conducted at Malee Group Public Ltd. Co. as, this company is a manufacturer and distributor nationally and internationally of various mix of fruits and vegetables, canned fruits having heavy and light sweet syrup, UHT and pasteurized juice and other products in both the markets. This company is one of the most renowned non- alcoholic beverages in Thailand. The company is also engaged in contract manufacturing for both nationally and internationally market manufacturing the beverages for that company. The main objective of my research is to identify and analysis all the contribution I have given to the company as an intern that I am working for. And other information like all the analysis market of Nepal including rules & regulations, tax information. This report is also prepared in order to fulfill the course requirement by SIAM University. With the help of this course and my internship I would able to apply my all the knowledge, skills that I learned from my lectures and also gain more new knowledge about the market internationally. Now I believe that all the responsibilities given to me by the university and company that gave me the idea, skills, knowledge to work internationally in the corporate world having various cultures and ethics.

Keywords: Digital marketing, Social media Engagement, Event.

New product development with export strategy

Faculty of Business Administration, Siam University, Bangkok, Thailand

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