Exploring the Use of Data Analytics by Arbitrary Digital Marketing Agency to Understand Consumer Behavior

Citation

Yatsetsangl, Tamdin Wangmo. (2021). Exploring the use of data analytics by arbitrary digital marketing agency to understand consumer behavior. (Cooperative Education). Bangkok: Siam University.

Abstract

This report is a summary of my 16 weeks of internship experiences at Arbitrary Digital Marketing Agency which is a company based in Nepal. The main objectives of writing this report are (1) to understand how works are conducted and coordinated at a digital marketing agency, (2) to be helpful with our abilities to help businesses create and maintain a presence through online marketing, (3) provide complete and smart technological marketing solutions to business enterprises and (4) to link and apply the theories that I have learned in real working scenarios. Arbitrary Digital marketing agency specializes in designing, executing and managing various social media marketing efforts of the companies/businesses with the use of data analytics. This helps in building companies’/businesses’ social identity and leverage popular social networks to help them reach their target audience and connect with them on a personal and unique manner.With the company I was working in the operations department as a Client Servicing Manager and directly worked under the supervision of the COO of the company. As a marketing agency they had several clients from various industries, I worked with two clients one of which was Air experts, and the other Divya Electrics. Both are national brands under home appliances and electrics category. This report details the summary of the works carried by the intern. It also highlights the problems encountered during the internship period with the possible solutions applied to solve those problems. In the world of technology, arbitrary digital marketing agency focuses on creating an emotional connection between the brand and their audience. Experimenting on new spurs creativity and when the creativity is blended with their expertise of a decade, they make their client’s business soar high in the digital landscape using data analytical tools to make informed decisions that creates impactful results. Under the completion of the internship, I was given the opportunity to learn how to use these data analytical tools and apply them when working with the clients on several projects. It has given me the exposure to learn about the digital marketing activities, knowledge and tools that are performed in organization. Hence, the desired objectives for joining the company as an intern has been fulfilled which has been rewarding, knowledgeable and memorable.

Keywords: digital marketing, Client servicing manager, data analytics.

Exploring the Use of Data Analytics by Arbitrary Digital Marketing Agency to Understand Consumer Behavior

Faculty of Business Administration, Siam University, Bangkok, Thailand