Analysis of Marketing Management of SEA Consulting- GBAC Thailand

Last modified: July 6, 2022
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Project Title: Analysis of Marketing Management of SEA Consulting- GBAC Thailand
Author: Ms. Suswonti Shrestha
Advisor: Ms. Yhing Sawheny
Degree: Bachelor of Business Administration (International Program)
Major: Marketing
Faculty: Business Administration
Semester / Academic year: 2/2021


Shrestha, Suswonti. (2021). Analysis of marketing management of sea consulting- GBAC Thailand. (Cooperative Education). Bangkok: Siam University.


This report summarizes my 16 weeks of internship. The cooperative report entitled Analysis of Marketing Management of GBAC Thailand (Global Biorisk Advisory Council) is the cleaning industry’s primary accreditation for facility outbreak prevention, response, and recovery under SEA Consulting. The objectives of the study include: (1) to explore the process of preparing and using various marketing approaches, (2) to understand the use of marketing tools, (3) to be familiar with the principles, manuals, provision, guidelines, regulation of the activities, (4) to examine about the different products and services offered by GBAC, (5) analyze the viability of theoretical considerations and a deeper understanding of the subject matter. Being assigned as a marketing associate at the company under the direct supervision of an administrative manager, the procedure of preparing and using various marketing approaches and tools were carried out.

The difficulties encountered were a hesitancy to ask inquiries and a communication gap. The problem was discovered to be fixed by self-observation and confronting the issue to my mentor, understanding the work ethic and scenario, and after getting insights from my mentor and supervisor, I was able to handle the issue on my own. In these four months of collaborative training, I found that my theoretical knowledge of marketing was transformed into hands-on experience. Students experience work in the corporate environment and not only gain flexibility, but also develop professional abilities to work in the multicultural environment, which is crucial for further career development and profession.

Keywords: Accreditation, Facility outbreak, Corporate, Internship, multicultural environment

 Analysis of Marketing Management of SEA Consulting- GBAC Thailand

Faculty of Business Administration, Siam University, Bangkok, Thailand

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