Market study to establish a new car brand in Nepal: Borgward

Citation

Acharya, Sandesh. (2020). Market study to establish a new car brand in Nepal: Borgward. (Cooperative Education). Bangkok: Siam University.

Abstract

This Cooperative report entitled “Market study to establish a new car brand in Nepal: Borgward” incorporates a journey that a company embarks upon while launching a new car brand in Nepal. Objective of the study includes: (1) To understand the procedure of a new product launch (2) To understand the importance of research and marketing while establishing a new brand (3) To understand the procedure for studying competitors and consumers (4) To get an insight regarding the compact SUVs segment in the automobile market in Nepal.

This report reflects various task carried out by the students during internship, problems encountered during the internship, learning and knowledge gained and self-assessment as a future professional. With the company I was assigned to work as an Marketing research intern under the supervision of the Sales and Communication Coordinator and the Sales and Marketing Associate. My responsibilities started from gathering information on the existing competition and preparing a thorough comparative analysis to better understand our position in the market. My other responsibilities included handling queries on social media, dealing with potential customers while conducting test drives, researching on potential marketing opportunities and dealing with 3rd party for outsourcing photography and videography for the social medias and other platforms.

Keywords: Market research, Compact SUVs, Placement, social media, Automobile Sector

Market study to establish a new car brand in Nepal: Borgward

Faculty of Business Administration, Siam University, Bangkok, Thailand