| Project Title: | Marketing and Customer Relationship at E-Digital Nepal |
| Author: | Mr. Achint Dahal |
| Advisor: | Asst. Prof. Dr. Kanjana Mahattanatawee |
| Degree: | Bachelor of Business Administration (International Program) |
| Major: | Marketing |
| Faculty: | Business Administration |
| Semester / Academic year: | 2/2022 |
Citation
Dahal, Achint. (2022). Marketing and customer relationship at E-Digital Nepal (Cooperative Education). Bangkok: Siam University.
Abstract
This Cooperative report entitled “Marketing and Customer Relationship at E-Digital Nepal” Incorporates details on the sales & marketing department for E-Digital Nepal. E-Digital Nepal is one of the largest School Management System providers in Nepal with 800+ valuable clients. Its head office is in Tinkune-32, Kathmandu and it handles the functions and operations of overall Nepal.
This cooperative education report contains the working experience of different tasks carried out as an executive intern. The main objectives of the study include: (1) To provide an exposure into the practical working environment, thereby gaining ideas about the disparity between the textbook knowledge and real life practices and also the reconciliation point of them both. (2) To understand how an educational software development company functions and operates. (3) To understand about digital metrics, techniques and tools used in sales & marketing. (4) To formulate strategies to increase the digital presence of brands and its products. (5) To expand personal networks with experienced professionals and potential mentors who can provide support, guidance and feedback.
Working as an intern at E-Digital Nepal in the sales & marketing department, my main responsibilities were forming marketing campaigns for clients, making attractive presentations, bring up prospects, building customer relationship, pitching client about the service. Detailed information about the company and all the duties and responsibilities assigned during the cooperative education are explained in detail in this study. Similarly, exposure into the marketing industry for Ed-tech companies, are mentioned along with managing different online portals to increase brand presence online. Furthermore, problems faced and recommendations to the problems are mentioned in this report. Different experience, skills and knowledge acquired under the competition of this coop study are also described.
Keywords: Digital Nepal, Marketing, Customer Relationship
Marketing and Customer Relationship at E-Digital Nepal
Faculty of Business Administration, Siam University, Bangkok, Thailand