Marketing Associate in Immaculate Education Services Educational Consultancy

Citation

Thapa, Divyanga. (2022). Marketing associate in immaculate education services educational consultancy. (Cooperative Education). Bangkok: Siam University.

Abstract

This report comprehensively analyzes the internship experience at Immaculate Education Services. The main objective of the internship was to gain practical knowledge and apply academic theories in a real-world setting. The report highlights the key activities and responsibilities undertaken during the internship, including lead generation, social media planning and management, customer service, and research on competitors and their social media strategies.

The internship provided valuable insights into the education consultancy industry and the challenges faced by Immaculate as a newly established company in Nepal. External factors, such as Indian institutes being considered secondary options for foreign studies and students’ inclination to self-apply, posed challenges for attracting clients. Internally, communication with the team in India and the decision-making process centered around the CEO created some inefficiencies.

Despite the limitations, the internship offered numerous learning opportunities. The intern gained technical skills in social media marketing, email marketing, and competitor analysis. Integrating marketing theories and strategies proved instrumental in tackling various tasks and achieving the internship goals. Furthermore, the experience fostered personal growth, enhancing adaptability, teamwork, and problem-solving abilities.

Keywords: Immaculate Education Services, education consultancy, agency.

Marketing Associate in Immaculate Education Services Educational Consultancy

Faculty of Business Administration, Siam University, Bangkok, Thailand