Business Development Strategies at Prime Commercial Bank Ltd

Citation

Shrestha, Erisha. (2022). Business development strategies at Prime Commercial Bank Ltd. (Cooperative Education). Bangkok: Siam University.

Abstract

This report, “Business Development Strategies at Prime Commercial Bank Ltd.” had the goal to study how these strategies are generating customers and how they work. Objectives of the study include: (1) To get familiar with marketing technologies; (2) To understand the product and present them to the customers; (3) To get knowledge of bank marketing’ (4) To understand the working environment and challenges. At Prime Commercial Bank, I was assigned as a marketing intern on 10th February 2023. As a marketing intern, my research and observations focused on analyzing the business development strategies of the organization. The bank adopted a customer-centric approach to its product and service offerings, which was evident from its efficient and personalized customer service practices. I identified the key factors contributing to the bank’s success through my interactions with the marketing team and other relevant stakeholders. Business development is the major department where a majority of customers flow in. The bank continued with personal marketing, and my responsibility was to assist my senior. Additionally, the bank strongly focused on employee training and development to ensure they were well-equipped to deliver exceptional service and maintain customer loyalty. The bank’s leadership team emphasized the importance of continuous improvement, which was reflected in their efforts to revamp their product offerings and user experience on their online platforms.

Keywords: customer service, business development, marketing technologies.

Business Development Strategies at Prime Commercial Bank Ltd

Faculty of Business Administration, Siam University, Bangkok, Thailand